SEO stands for “search engine optimization.” It is
the process of getting traffic from the “free,” “organic,” “editorial” or
“natural” search results on search engines.Simply put, it’s the name given to
the activity that attempts to improve search engine rankings.
All major search engines such as Google, Bing and
Yahoo have primary search results, where web pages and other content such as
videos or local listings are shown and ranked based on what the search engine
considers most relevant to users. Payment isn’t involved, as it is with paid
search ads.
